New adidas commercials??? 4 realz?

So if youve seen there is a series of commercials promoting the newest adidas shoes coming out. and you can see clips on tv and if you go on youtube you can see the whole thing. now gilbert arenas finds a group of kids and he teaches em some things and he sends em to dwight and he teaches em things he sends em to houston to tracy and duncan to paly a pickup game and in the end they go to boston one thing i wanna know.... is it real? is the story line real? are the kids and the whole setup jsut actors and fakes or did the adidas team really do this jus to get their shoes out there?